CoFound Partners

Sales is oxygen.

CoFound is a first check venture fund helping founders build a repeatable sales motion.

CoFound is an early stage venture fund led by Jordan Wan, founder/CEO of Formative: a leading GTM-focused executive search firm.

Over the past decade, Jordan has advised leading VC firms and their founders on GTM. He has helped scale 900+ startups including Trello, Oscar Insurance, Justworks, Algolia, and Riskified.

CoFound makes a handful of high conviction investments every year. Once we invest, we help founders with GTM, close early customers, and help them build an incredible team leveraging our vast network.

We invest in founders with deep industry expertise in underserved markets. Our primary focus is B2B software across industry verticals like healthcare, supply chain, climate, and enterprise SaaS.

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