We back thesis-driven founders with the generational courage to redesign how the world should work from first principles.
From atoms to bits, we are drawn to polymaths who are problem-obsessed and solution-agnostic. We look for entrepreneurs whose conviction traces back to a single, often deceptively simple insight about a market they have deeply researched or operated in.
We partner with founders as early as the ambition stage, the moment one makes the irrational decision to build. From there we help you navigate the idea maze, find product-market fit, and build a repeatable go-to-market motion.
In an era of abundant capital, we believe the best founders will choose partners who can make a real difference in the journey. If you are working on something ambitious, we would love to hear from you.
An MIT-trained software engineer turned go-to-market expert, Jordan began his career at Bridgewater Associates, ZocDoc, Oscar Health, and Payperks. He went on to found Formative, a leading GTM-focused executive search firm that helped more than 1,000 startups scale from seed to IPO over ten years. Through that work he became the first call for GTM and talent expertise among leading VCs — and saw a missing layer of operating expertise on early-stage cap tables.
One of the earliest proponents of founder-led GTM, Jordan is a frequent workshop speaker at leading venture firms and incubators, collaborating with VCs and founders on product pricing, design partners, demand generation, and sales methodology. As early-stage founders face mounting pressure to show revenue legibility before Series A, he built CoFound as a deeply immersive venture firm: working closely with founders to iterate on early-stage GTM and find product-market fit.
Libby Fidel is an investor at CoFound focusing on the intersection of deep tech and AI.
Previously, Libby worked across investing and company building at Roadrunner, a deep tech venture studio and fund focused on advanced manufacturing, compute, energy, and quantum technologies.
Prior to Roadrunner, Libby worked for CBRE's healthcare advisory team in London, UK, specializing in feasibility studies, market analysis, commercial due diligence, and strategic advisory. Before that, she worked at Cloudmed Solutions designing targeted queries and pricing models to identify instances where insurance providers had underpaid on hospital claims.
Libby holds a B.S. in Biology with a minor in Evolutionary Medicine from the University of California, Los Angeles, where she graduated Cum Laude with College and Departmental Honors. She currently resides in San Francisco.